Access a curated library of blogposts, webinars and whitepapers, focused on AI-enabled pretesting, neuroscience-backed marketing, and data-driven decision-making.
Winning Attention in Out of Home: A Practical Guide to Out-of-Home Effectiveness
Brainsuite Launches “Sage Script”: The First Synthetic Expert for TVC Scripts
From Guesswork to Great Assets: How Kellanova Scales Shopper Marketing Effectiveness with Brainsuite
Rethinking Shelf Strategies: How Lavazza Uses Predictive AI to Elevate Shopper Perception
Doubling POS Impact: How Lavazza Connected Design to Real-World Results
Driving Stronger Brand Impact Through Data-Driven OOH Optimization
Better, Faster, Smarter — How Synthetic Experts Elevate Creative Decisions
Make Your OOH Campaigns Unmissable: Free Masterclass
How Unilever Scaled Creative Quality and Brand Lift with Brainsuite AI
TikTok Symphony: How Generative AI Is Reshaping Social Video
How to Win the Scroll: A Practical Guide to Social Media Video Effectiveness
How the Brain Reads – And Why It Matters for Marketing
How to Win the First Seconds: Make Social Media Video Work
Webinar: Winning at the POS – Effectiveness Drivers and How AI Can Help to Elevate Shopper Effectiveness at Scale
Why Creative Effectiveness Matters – Guest Article by Dr Christian Scheier in W&V Executive Briefing
Brainsuite Effectiveness Playbook: How to Win at the Point of Sale with Shopper Marketing
How We Remember Stories – and Why It Matters for Marketers
Beyond SHOUTING: What Science Really Says About ALL CAPS in Ads
Crack the Code of Effective Social Media Video
Mapping Human Relationships: What the FAVEE-HPP Model Means for Marketers
The Shared Mind: What Color Perception Teaches Us About Meaningful Design
Mood and Money: How Emotions Shape Economic Decisions
What We See vs. What We Feel: The Neuroscience of Emotional Impact in Marketing
Can AI Handle Humor in Ads? Exploring the Role of Humor in Creative Content
How a Global FMCG Brand Leverages AI to Improve Impact of Social Media Video
The Biology of Thought—Inside the Mind of a Synthetic Intelligence
Successful AI Implementation: From Concept to Scalable Capability
Why Every Brand Team Needs a Synthetic Teammate
The Generative AI Paradox: Why Content Creation Needs Smarter Evaluation
Unlock Creative Impact: Leverage AI and Neuromarketing to Drive Brand Success
The ‘MAYA Principle’ in Packaging Design: Balancing Innovation and Familiarity to develop successful packaging (re)designs
Why Are Only 26% of Companies Seeing Real AI Value?
How to Successfully Implement AI Solutions – Why Companies Often Fail and How to Do It Right
The Future of Marketing: How the Combination of Generative and Predictive AI Makes the Difference
iMi salesmarketing and Brainsuite Partner to Optimize Shopper Marketing with AI
How a Global FMCG Brand Used AI to Triple Social Media Video Engagement
10 Best Practices to Successfully Implement AI and Drive Business Value
AI-Powered Pretesting: How to Take Creative Effectiveness to the Next Level
Smarter Pretesting: Maximizing Impact with AI & Traditional Research
Schwabe Group Strengthens Global Brand Performance with Brainsuite
Brainsuite Co-Founder Dr. Christian Scheier Receives Unilever CMI Excellence Award
Enhancing In-Store Product Presence with AI: Lavazza’s Journey to Optimize Shelf Impact
Brainsuite Wins TOCii Award 2025
Streamlining Packaging Design Optimization Throughout the Process
Predict and Improve: Use AI to Optimize Creatives and Maximize ROI
Maximizing Returns: How AI Transforms Shelf Performance into Measurable Growth
Marketing Trends 2025: Four Key Insights from Our AI Expert Webinar
Brainsuite Launches Its New ‘Advice’ AI Feature
Brainsuite Unifies Brand Identity
The Future of AI in Marketing: Emerging Trends and What to Expect in 2025
The Science of Shelf Success: What Neuroscience Reveals About Consumer Choice
Does Your Product Stand Out on the Shelf? A Fresh Look at Category Management and How AI Can Help You Win
How Generative and Predictive AI Are Shaping the Future of Marketing
Modern Yet Generic? Why More Logos Are Starting to Look the Same and What Brands Can Do About It
Maximizing effectiveness of social media videos for a global FMCG company
Find the Perfect AI Partner: The Top 10 Criteria for Your Selection
TEEKANNE Strengthens Brand Presence in Retail with AI Apps from aimpower
Markus Rottmaier Joins aimpower as Chief Sales Officer
Double Impact: Harnessing Generative and Evaluative AIs for Effective Marketing Decisions
AI platform brainsuite now analyses shelf environments
AI Insights: 5 Essential Trends for Marketers in 2024
How to Unlock the Power of Distinctive Brand Assets with Artificial Intelligence
Lavazza to Use Brainsuite AI Platform to Optimize Shopper Marketing and Category Management
Media Agency Carat to Use AI Solutions from MarTech Start-up aimpower to Optimize Creative Workflows
aimpower wins d3con Innovation Award
aimpower in W&V magazine
Upskill your creatives – How PepsiCo uses AI to maximise effectiveness and share of attention at the point of sale
aimpower in WirtschaftsWoche
Leveraging the Virtual Consumer – How HENKEL Uses AI to Deliver the Perfect Shopper Experience
aimpower in Marke41 Magazine
HORIZONT: How Henkel benefits from aimpower’s brainsuite
aimpower receives funding of 6.5 million Euros from Nordwind Growth
