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Prove & Improve the Impact of Your Package on the Shelf

From idea to execution - Understand how your package design performs standing alone and on the shelf.

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Win The Shelf! Make sure your product is the first one consumers see at the Point of Sale

Smarter Shelf Strategies and Shopper Insights: This Is How Lavazza Drives More In-Store Results

Drive Real Impact at the POS

Pack & Shelf leverages insights from neuroscience on how the brain processes packaging both as a standalone item and in the shelf context.

With a suite of dedicated AI modules trained with over 1 billion human data points, Brainsuite predicts how packaging performs on key effectiveness drivers such as: Attention, Branding, and Processing Ease.

Don’t Wait Until Your Packs Hit the Shelf to Learn What Works

With Pack & Shelf insights, you can iterate with confidence and speed. Reduce guesswork, shorten development cycles, and launch with packaging that’s built to perform - Delivering stronger ROI with less development cost.

Retail & Trade Marketers

Accelerate go-to-market decisions with less risk. Cut down on costly revisions and post-launch surprises. With clear insights on attention, branding, and more, you’ll streamline development and launch campaigns with greater ROI and strategic impact.

Brand Managers

Strengthen brand presence at the shelf. By validating visibility, consistency, and differentiation before launch, you can make confident decisions that boost recognition, drive preference, and protect brand equity—ensuring every SKU reinforces your brand’s identity in a crowded retail space.

Category Manager

Maximize shelf impact and product visibility. Evaluate how new products fit within the shelf context and how they influence shopper navigation. With the right insights, you can build stronger planograms that guide attention and support shopper decision-making.

Packaging Designers

Create packaging that stands out and delivers your message clearly. By evaluating elements like information hierarchy, branding, and processing ease, designers can create packaging that grabs attention, communicates key details fast, and drives shopper action.

See Your Packaging the Way Shoppers Do

Attention is scarce on the shelf. ACE Pack & Shelf shows you how your packaging competes in a real retail context, highlighting what stands out and what fades into the background. Instantly identify which elements are effective in driving action and refine designs to be the one the shopper chooses.

Your Packaging Should Feel Like Your Brand— But Still Turn Heads

Achieve the right balance of coherence and contrast to drive brand recognition and product innovation. Pack & Shelf evaluates how new SKUs fit within your brand block while also measuring their ability to differentiate from competitors.

What Grabs Shoppers’ Attention Today Might Go Unnoticed Tomorrow

Continuous testing and optimization keep your shelf assets relevant, competitive, and conversion-ready. With Pack & Shelf insights, you can adapt fast, fine-tune what matters, and turn every shopper interaction into a clear path from the shelf to checkout.